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Privacy & Analytics

Your Privacy Matters

We believe in transparency. This page explains how we collect and use data to improve your experience on thedonnagilmore.com.

First-Party Analytics

This website uses first-party analytics to improve your experience. We track page views, tool interactions, and browsing patterns to provide personalized recommendations. No data is shared with third parties. Your information is stored securely and used solely to enhance our services.

Unlike third-party tracking services (Google Analytics, Facebook Pixel, etc.), our analytics system runs entirely on our own servers. This means your data never leaves our infrastructure and is not used for advertising or sold to data brokers.

What We Collect

Browsing Activity

Pages visited, scroll depth, time spent on pages, and navigation patterns. This helps us understand which content is most valuable to visitors.

Tool Interactions

When you use our intelligence tools (Community Match, Cost Calculator, Prediction Engine, etc.), we record which tools you use and how far you progress. This allows us to improve the tools and provide more relevant recommendations.

Device Information

Device type (desktop, mobile, tablet) and browser type. We use this to optimize the website experience across different devices.

Contact Information (When Provided)

When you voluntarily submit a form (e.g., to download a guide, use an intelligence tool, or schedule a consultation), we collect the information you provide (name, email, phone). This information is used to follow up on your inquiry and provide personalized service.

How We Use Your Data

  • Improve website content and tool functionality based on usage patterns
  • Provide personalized property recommendations when you submit your preferences
  • Set up automated property search alerts matching your stated criteria
  • Follow up on consultation requests and guide downloads
  • Analyze aggregate trends to improve our services (no individual data is shared)

What We Do Not Do

  • ×We do not sell your data to third parties
  • ×We do not use third-party advertising trackers
  • ×We do not share browsing data with social media platforms
  • ×We do not use cookies for cross-site tracking
  • ×We do not collect financial information (credit cards, bank accounts)

Data Retention

Browsing activity data is retained for up to 90 days, after which it is archived into aggregate summaries. Anonymous visitor records with no associated contact information are purged after 180 days. Contact information provided through forms is retained as part of our CRM records for the duration of our business relationship.

Your Rights

You have the right to request access to, correction of, or deletion of your personal data at any time. To exercise these rights, please contact us using the information below.

Contact Us

If you have questions about our privacy practices or wish to exercise your data rights, please contact Donna Gilmore at [email protected] or call (843) 422-4468.

Last updated: March 2026