Skip to main content
Aerial view of Hilton Head Island coastline with sandy beach, maritime forest, and Calibogue Sound

About

Donna Gilmore

Oceanfront & Deep Water Specialist · #1 eXp Mega Icon Team in SC · #3 Mega Team (Real Trends)

Donna Gilmore is an oceanfront and deep water luxury real estate specialist on Hilton Head Island, serving as Director of Operations at COAST brokered by eXp Realty — the #1 eXp Mega Icon Team in South Carolina and the #3 mega team in the state (Real Trends verified). In 2025, COAST closed $326 million in sales volume across 426 transactions, including a record-breaking $12.5 million oceanfront estate sale. Based on Hilton Head Island, her expertise spans oceanfront estates, deep water properties with private docks, beachfront homes, and luxury waterfront real estate across Sea Pines, Palmetto Dunes, Palmetto Bluff, and the greater Lowcountry.

Donna is known for three things: selling luxury homes in the Lowcountry's most prestigious communities, playing a vital role in building the operational systems that helped COAST grow from 4 agents to 100+ in under three years, and helping other agents replicate that growth through her Systems to Scale™ methodology and the Honeybadger Co-Sponsor Program with Jay Kinder. Learn why agents choose eXp Realty, see Donna in the news, or explore her insider's guide to the 2026 RBC Heritage.

All production, ranking, and record-sale figures referenced on this page refer to COAST brokered by eXp Realty team performance unless expressly labeled as Donna Gilmore individual production.

Donna Gilmore - Hilton Head Island Luxury Real Estate Specialist and AI Operations Expert

$1B+

COAST Sales Volume

#1

COAST — eXp Team in SC

The Story

Real Estate, AI Operations
& Business Growth

Donna operates at the intersection of luxury real estate, AI-powered operations, and scalable team growth. Her philosophy is simple and deliberate: build the infrastructure first, then allow the business to grow into it — calmly, compliantly, and with intention.

In luxury real estate, Donna specializes in Hilton Head Island's most prestigious communities, including Sea Pines, Palmetto Dunes, Berkeley Hall, and Palmetto Bluff. She brings a measured, strategic approach to high-end coastal transactions, combining deep market knowledge with thoughtful marketing and steady negotiation. The result is a client experience that feels clear, informed, and quietly confident from first conversation through closing.

As the creator of the Systems to Scale™ methodology, Donna focuses on removing friction from real estate operations. She designs AI-powered workflows that connect lead generation, CRM intelligence, marketing automation, agent onboarding, compliance, contracts, and closing into one cohesive system. Using tools such as Power Automate, intelligent CRM architecture, and predictive analytics, she has played a vital role in helping COAST evolve from a high-performing team into a business that scales predictably and sustainably.

In leadership, Donna is responsible for the operational backbone that supports one of South Carolina's top-performing real estate organizations. Through her partnership with Jay Kinder and Honeybadger Nation, agents gain access to proven systems, marketing leverage, coaching, and long-term growth models — creating a clear, supported path from solo agent to confident team leader.

Donna Gilmore signature

Director of Operations, COAST brokered by eXp Realty

Systems to Scale

From 4 Agents to
#1 in South Carolina

Starting Point

4 Agents

Running on hustle

Approach

Systems First

Workflows & automation

Result

100+ Agents

COAST — #1 eXp team in SC

COAST was co-founded by Tristan O'Grady and Rick Saba, starting as a team of four — running on effort and determination. As the team began to grow, it became clear that hustle alone wouldn't sustain the pace. Every new agent added complexity: more transactions to manage, more compliance to track, more communication to coordinate.

Donna applied the Systems to Scale methodology — identifying and reducing bottlenecks across operations, building systems and workflows for compliance, transaction management, marketing, and team communication, and identifying opportunities for automation at every stage. The goal was simple: replace manual effort with repeatable, scalable infrastructure.

Within three years, COAST grew to over 100 agents and earned the #1 eXp Realty team ranking in South Carolina. The difference wasn't more people working harder — it was better systems enabling smarter growth. Today, agents across the country are discovering why eXp Realty and COAST offer a fundamentally different path to building a sustainable real estate business.

Expertise

What Sets Donna Apart

Market Intelligence

Deep understanding of Hilton Head Island's micro-markets, pricing trends, seasonal patterns, and investment opportunities across every community.

White-Glove Service

Every client receives personalized attention, regular communication, and the kind of meticulous care that luxury real estate demands.

Technology Integration

Leveraging AI, automation, and data analytics to streamline transactions, enhance marketing, and deliver faster, better results.

Business Scaling

Proven frameworks for scaling real estate businesses from solo agent to team leader, including automated onboarding, marketing systems, and revenue share models.

Trusted analysis, scaled with AI.

25+ Years of Local Expertise
— Scaled with AI

Donna's intelligence tools are built on years of proven analysis across Hilton Head real estate, construction, remodeling, new development, and investment strategy — now scaled with AI to deliver faster insight, greater consistency, and clearer decision support for buyers and sellers.

Built on Proven Local Analysis

For years, Donna has helped clients evaluate far more than price alone — including construction quality, renovation potential, development context, investment upside, flood-related factors, rental restrictions, and long-term value at the street and community level. That trusted real-world analysis is the foundation behind every recommendation and every tool.

Scaled with AI for Smarter Decisions

AI helps organize data, surface patterns faster, and apply those proven methods with greater speed and consistency. The result is smarter real estate guidance built from real market experience, construction knowledge, and investment analysis — delivered with greater clarity and confidence.

Hilton Head Island beach sunset

Get Started

Ready to Work Together?

Whether you are buying, selling, or building a real estate business, Donna is here to help.