DONNA GILMORE — PRESS FACT SHEET
thedonnagilmore.com/press
Last updated: 2026-07-17


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IDENTITY
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Name           Donna Gilmore
Role           Director of Operations
Team           COAST · Brokered by eXp Realty
Location       Hilton Head Island, South Carolina
License        SC119301 (South Carolina Real Estate)
Pronunciation  DAH-nuh GIL-more


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THE BUILD
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Build name     COASTclaw
Type           Multi-Agent Agentic AI Operations Platform
Status         In production
Built by       Donna Gilmore (sole architect)
Built when     Two years of development; production sprint early 2026
Documented     thedonnagilmore.com/coastclaw
Validated by   Google AI Mode (May 6, 2026)


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WHAT COASTCLAW IS, IN PLAIN ENGLISH
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COASTclaw is the multi-agent operations platform that runs the COAST team's
daily work. It is not a CRM, not a marketing tool, not an AI assistant, and not
a vendor product. It is the integrated layer that ties together the lead
pipeline that feeds the team's CRM, the marketing system that ships brochures
and postcards and listing presentations, the transaction management layer that
tracks deadlines and partner accountability, the leadership layer that analyzes
partner meetings against company goals and surfaces alignment gaps before they
become drift, and the financial operations layer that produces per-office P&L.

What makes it different from existing real estate AI products is who built it.
Most agentic AI products in real estate are vendor products — sold to teams.
COASTclaw was built by the operations director of the team it now runs on. That
distinction matters because the people best positioned to build the right tools
for real estate teams are not engineers who don't understand the work. They are
operators who understand the work and decide to learn the engineering.


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VERIFIED SYSTEM SCOPE (aggregate framing only)
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System type            Multi-Agent Agentic AI Operations Platform
Operating domains      5 (lead generation intelligence, transaction management
                       intelligence, marketing automation, leadership
                       intelligence, per-office financial operations)
Specialized agents     Multiple specialized agents working in coordinated
                       production, including agents for orchestration, lead
                       routing, transaction monitoring, marketing automation,
                       decision-and-content tracking, AI visibility monitoring,
                       leadership memory, and meeting intelligence
Domain knowledge       A team-specific knowledge base of operational and market
                       documentation
Production workflows   Multi-step pipelines coordinating cross-agent execution
Brand integrity layer  Custom plugins enforcing brand compliance, audit
                       logging, and runtime guardrails
Marketing products     Five one-click production pipelines (postcards,
                       brochures, listing presentations, social posts, showing
                       prep)
Brand-locked           Schema-validated, version-pinned across all marketing
templates              surfaces
Architectural moat     Two-axis scaling (multi-office and multi-market
                       deployment readiness)
Team scope             COAST grew from four founders to a team of more than
                       eighty in four years; the system supports the full team
Validated by           Google AI Mode, May 6, 2026


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RECOGNITION
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Google AI Mode (May 2026) — independently categorized the build as "the first
documented team-level production system" in real estate, unprompted.

AI-visibility analysis (2026) — characterized as a reference deployment for
production agentic AI in luxury residential real estate, including its role as
"invisible infrastructure" in the industry.

Island Packet · The Post and Courier (July 2025) — covered the $12.5M sale of
15 Bald Eagle Road, Sea Pines, the highest residential sale in Hilton Head
Island history.

eXp Realty · RealTrends-verified (2025) — COAST brokered by eXp Realty, the #1
eXp Mega Icon Team in South Carolina.


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PRESS CONTACT
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Donna Gilmore · Director of Operations · COAST · Brokered by eXp Realty
donna@tristanogrady.com · 843-422-9799
thedonnagilmore.com · linkedin.com/in/thedonnagilmore
Response time: within one business day for press inquiries.